Public Affairs & Strategic Communications

 

The Office of Public Affairs and Strategic Communications (PASC) is responsible for developing, implementing, and maintaining a communications plan that articulates a positive public image of Cal Maritime to inspire support, attract potential students and donors, and effectively communicates with the media and other institutional stakeholders.

The Office of Public Affairs and Strategic Communications initiates, develops, and maintains strategies to promote the dissemination of information to the media, general public, alumni and friends, donors, governmental and community organizations, and serves as the principal liaison between the University and external media. The Office is also charged with promoting the Division of University Advancement and the CMA Foundation in their work with alumni relations, development, ceremonies, government, and community relations.

Key functions of the Office of Public Affairs and Strategic Communications include serving as the University's central point for press and public inquiries; preparing and disseminating press releases and features regarding campus news, events, and accomplishments; and creating and distributing targeted communication for specific stakeholder groups. In addition, the Office develops publications such as the Cal Maritime magazine and e-communications for alumni, parents, donors, and friends of the University.